Connecting fans to artists for over 30 years

Ticketmaster has been operating in the UK since 1981. Recognised as the market leader in ticketing, the business is constantly investing in technology innovation and has a commitment to deliver world-class service across the entertainment ticketing sector. Since launching its website in May 1998, Ticketmaster has established itself as the UK’s most popular and trusted destination for tickets, offering retail and marketing support to thousands of clients every year.

With premises in London, Manchester, Stoke-on-Trent and Glasgow, the Ticketmaster UK Group brings together Britain’s largest and most advanced entertainment ticketing, ecommerce and access control solutions. Selling tickets for over 70,000 UK events a year – including sport, music, performing arts, theatre and attractions – Ticketmaster offers its clients access to the very best in retail ticketing services and box office systems solutions.

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Gary Roden
SVP Client Development & Commercial

In February 2019 Gary Roden became Senior Vice President of Client Development and Commercial at Ticketmaster UK. Gary has worked for Ticketmaster for approaching 5 years, where he has driven the transformation and rejuvenation of the Theatre, Arts and Comedy division of the business, originally as a Business Development Director and more recent as a VP, prior to undertaking his new role this February.

He has worked in a variety of senior roles within the theatre industry since starting his career on the Clear Channel Entertainment trainee manager programme back in 2003.

In his early career he became General Manager of touring theatre company New Perspectives, touring new theatre work across the UK. At the age of 25 Gary joined Live Nation as General Manager of the Bristol Hippodrome.

The venue was sold by Live Nation in 2009 to the Ambassador Theatre Group (ATG), where Gary’s career continued to progressed further when in 2010 he took over the management of the 3000 seat Edinburgh Playhouse, the UK’s largest theatre. Prior to joining Ticketmaster Gary was the Managing Director of Parkwood Theatres, operating 4 separate venues across the South of England.

Sarah Slater
Vice President, Music

I joined Ticketmaster after a number of years working with events, artists and brands across the globe on their ticketing, merchandising and online strategy. I’ve had the pleasure of working with diverse artists including London Grammar, Robert Plant, Richard Ashcroft and Beyoncé, and been involved in huge international events such as the Queen's Jubilee in Hyde Park in 2012 and Chime for Change in conjunction with Gucci in 2013.

Gillian Henderson
Senior Director Business Development – Scotland and Venues

My background is in venue management, having spent over 10 years working in live music and club venues in Glasgow, Edinburgh and Liverpool. I’ve also had the pleasure of working a number of outdoor events and festivals in Scotland. I currently sit on the Board of Directors for the Scottish Music Industry Association. Music has always been my passion, and in my spare time I still enjoy going to gigs and experiencing live music as well as practising yoga and dancing badly to Madonna! 

Robert Fosterman
Business Development Director – Sports, Special Events, and Attractions

I’m fortunate to have a very diverse client base across multiple genres. Prior to joining Ticketmaster I worked for Apollo Leisure Group where I managed a variety of concerts, touring shows and theatrical productions allowing for an understanding of the many issues promoters and event organisers face when setting up events. I’m a huge movie and sports fan with particular affection for Chelsea FC and the Miami Dolphins. I also enjoy the occasional marathon.

Jeremy Beveridge
Business Development Manager – Theatre

I started in the box office at a West End theatre group and went on to manage inventory by maximising sales and yield for some of the biggest musicals and plays. Luckily for me a huge part of my job is getting out and keeping great relationships with the producers, marketing agencies and venues of all the major shows in London. I get to see a lot of theatre, which is always a bonus, but when I’m not I’m most likely to be at an airport looking forward to getting another stamp in my passport.

Adam Barr
Head of Groups & Corporate Sales

I first joined Ticketmaster back in 1997 while working as a jobbing actor. After an overseas hiatus in India, Thailand and Croatia, I returned in 2006 to join the Group sales team. With business development my primary focus, I explore new opportunities for groups with event partners. I’m a big concert fan, and working here has allowed me to keep in with London’s theatrical events which still hold a place in my heart from my time treading the boards. 

Jason Boardman
Sales Executive

I operated for many years as a DJ and promoter, programming stages for boutique festivals and events for the Aficionado brand. My focus is on business development for TicketWeb in the North of England, I liaise with venues, promoters and artists to support their ticketing and marketing needs. Music discovery is my passion and I love attending gigs and festivals – sometimes taking my two daughters and partner along to share the experience. 

Bonita McKinney
Sales Executive

I support the ticketing needs of promoters, venues and festivals, providing solutions and enhancing their selling power across our numerous platforms. Utilising my seven years of working as a national concert promoter, I recognise the requirements, concerns and triumphs in delivering successful events. You'll find me in a festival box office, singing along to a show or diving head first down the Ticketmaster slide!

Ged Skelding
Business Development Manager

I work across all our ticketing platforms but my main area of focus is business development for TicketWeb, speaking to our current venues and promoters as well as signing new ones nationwide. I’m a huge fan of music and listen to an extremely eclectic taste. When I’m not out at shows or in the pub I’m usually watching Southampton FC play.

Lizzy Chee
Groups & Corporate Sales Operations Manager

I joined the Groups department when I moved to London after working in several entrepreneurial startups. My role is to oversee the administrative and operational processes and to provide support to the groups sales agents and management. As a big tennis fan I’ve had the good fortune to work offsite at Wimbledon. Plus, one of the highlights of my job is that I get a chance to see the majority of West End shows.

Truly international – dedicatedly local

Ticketmaster UK is part of Ticketmaster International. We operate in 20 different countries with local ecommerce sites, servicing over 230 million customers per year. We engage with 1 million fans across social media platforms every day, and those who wish to pop in, we serve through more than 4,000 outlets. Our 400-plus customer service professionals in over 12 call centres have already spoken to 1.6 million fans this year.

Ticketmaster is a Live Nation Entertainment, Inc company.

About Live Nation

Live Nation Entertainment (NYSE-LYV) is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, ecommerce and artist management. Live Nation seeks to innovate and enhance the live entertainment experience for artists and fans – before, during and after the show.

In 2009, Live Nation sold 140 million tickets, promoted 21,000 concerts, partnered with 850 sponsors and averaged 25 million unique monthly users of its ecommerce sites. For additional information, visit

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